Designing a website can feel overwhelming. You want it to look amazing, perform well, load fast, be mobile-friendly, and help your business grow. That’s not always easy.
At Pogo Studio, we work with all kinds of businesses, and over time we’ve noticed a few frequent design mistakes that come up.
Here are five of the most common design mistakes we see businesses make when building a website and some simple ways to avoid them.
Lacking Accessibility
Accessibility is often overlooked, but it’s a central part of good website design. If your website isn’t usable by everyone, you’re cutting off part of your audience and potentially damaging your SEO. Features like alt text, voice-based navigation and readable fonts can all help make your site more accessible and inclusive.
Not Enough Content
One of the most common website mistakes is a lack of content. If your website doesn’t clearly explain who you are, what you do or how someone can work with you, users will be left guessing. Make sure your messaging is clear and direct so that visitors understand your value within seconds.
Style over Substance
Your website looks great, but can your users navigate it? A website that looks good but is hard to use won’t keep people around. Make sure key features are easy to access and focus on simple, intuitive design over aesthetics.
Slow Loading Times
One of the fastest ways to lose a potential customer? A slow website. Most users won’t want to wait more than a few seconds for your website to load. Small changes like compressing your images can help to improve your website loading time, making sure users don’t head straight to a competitor’s site.
Lack of Hierarchy
A popular website design mistake is poor content hierarchy. Without clear headings, white space, and organised sections, users can feel lost or overwhelmed. A strong structure makes your website easier to navigate and more effective.
At the end of the day, your website is designed for people not just algorithms. Function, speed, and substance matter more than aesthetically pleasing design. Avoiding these common mistakes can not only help to improve user experience on your website but also grow your business.
Need help improving your website? Whether it’s a full redesign or small improvements, we’ll make sure your website works as well as it looks.
Let’s chat👉 info@pogo-studio.com