Web Strategy for International Shipping Brand
Charles Taylor is one of the leading insurance service providers in the world. Hiring over 3000 staff in over 100 countries, they provide the gold standard of insurance management services and are widely regarded as market leaders in the sector.
The project was complex, with different stakeholders involved, and tight timescales to deliver against. Pogo took the complications in their stride and managed to adapt to the moving goalposts. The website has received very positive feedback, and Pogo have also been available for ongoing support as we start to work with the new site.
What our client thinks.
Our company had undergone a project to restructure our brand architecture and create a new brand style. This needed to be reflected on our existing website in the most cost and time efficient way – to deliver the impact of a rebrand, but without building a new site. The two key elements of this were to reconfigure the site navigation to be consistent with the new brand architecture, and to reskin the site so that it demonstrated the new brand style. The project was complex, with different stakeholders involved, and tight timescales to deliver against. Pogo took the complications in their stride and managed to adapt to the moving goalposts. The website has received very positive feedback, and Pogo have also been available for ongoing snags as we start to work with the new site.
Charles Taylor Plc
